Who we are
We are a creative agency with deep digital DNA bred to transform brands and business.
What we do
We transform brands and business in ways that only digital makes possible. We do this for some of Ireland and Europe’s biggest brands.
Our digital DNA is deep. We were founded 17 years ago and we’ve confidently navigated our clients through the opportunities every breaking wave of digital disruption has offered.
Our work is varied. It could be a content programme, a social campaign, a big brand idea or a line of code. More often than not, it’s a combination of disciplines and channels. But in every instance, the result for your business or brand is transformational.
Transforming Irish Tourism With Fáilte Ireland
At the height of the economic crisis Ireland was losing 3500 visitors a day. Emerging from the crisis, Fáilte Ireland was faced with a radically changed landscape, one where the consumer journey had moved largely to a digital world.
Research showed that in this world, traditional advertising was no longer working. Instead visitors look to peers and online content for influence, yet here, Ireland simply wasn’t showing up. So we created an international content publishing model, populating the online world with engaging content at every stage of the consumer journey.
In just 18 months, Ireland went from zero to hero. Share of voice for Dublin and the Wild Atlantic Way now outperforms the competition, and awareness, consideration and engagements have all rocketed. ROI is 6 times more efficient than paid media and visitor numbers have increased by 19%. in fact, 2015 was Irish tourism’s best year ever. Our campaign has also had the effect of transforming how Fáilte now approaches promoting Ireland.
Transforming Communications for The Open University
The Open University needed to increase organic search traffic to its website, which we knew depended hugely on competing in organic search engine rankings. We also knew that these rankings are decided by the likes of Google on the basis of quality links and mentions. The challenge therefore became how to authentically earn these all important links and mentions.
We recommended a strategy of impactful content initiatives to gain significant international coverage thereby building earned links and mentions for The Open University website. For example, for the centenary of WW1, we colourized dozens of WW1 photographs, then, through an ambitious organic outreach programme, got them placed in mainstream media.
The campaign went viral, picked up by publications in 20 countries including America’s Wall Street Journal and PBS Television, The Metro, Mirror and Express, MSN, Sweden’s Aftonbladet and others. The links and mentions generated drove The Open University up the search rankings, leading to us outperforming our KPIs by 190%, securing media coverage worth €300,000, and delivering a transformational ROI figure of 1:65.
Transforming Christmas for over 140,000 Irish households
Ironically the end of the recession presented a new problem for Ireland’s largest charity, St. Vincent de Paul, donations were starting to fall. To their credit SVP saw this as a new opportunity to present a new vision that the public and volunteers would rally around.
We discovered two pertinent facts. The public sometimes wonder if their donation makes a difference and it’s often one small thing – a missed bill, no schoolbooks – that tips people into poverty. Equally, one timely intervention can prevent it. This become the inspiration for our big idea ‘A yes can last a lifetime’ to play out online, on TV, on radio and OOH.
The campaign launched in early November 2015, so far all the KPI's and indicators point towards a the campaign having a very positive impact for SVP. Quite an achievement for a market that is increasing competitive, cluttered and distracted.
Transforming Comms for Europe’s No 1 Tourist Attraction
Our job since 2005 has been to positively capitalise on every wave of digital disruption, grow footfall year on year and retain the Guinness Storehouse as Ireland’s No1 tourist attraction. In 2015, we were challenged by the Storehouse to solve a very contemporary problem. How to get more people to use their official Instagram channel.
We cracked a solution that would encourage people to use Instagram by baking their use of it into their experience of the Guinness Storehouse itself. We developed a real life experience - The Guinness Storehouse Digital Content Wall, which lets visitors interact with the wall using ‘minority report’ style hand gestures to control the screen.
In just 3 months; we’ve seen huge growth in conversations, 3 hours active game play per day, 6,500 additional instagram posts and a marriage proposal, all contributing to the Storehouse’s most successful year ever.
Transforming Brand Comms for Dolmio
With the rise of own label in the FMCG market, Dolmio needed a way to connect with Irish families beyond price in order to win back their loyalty.
In today’s time pressured world, Irish families need face-to-face quality time more than ever to nurture the emotional bonds that keep them close. The ‘Stand Up For Sitting Down’ movement for Dolmio was much bigger than product or price - it was striving to get families back around the dinner table. Huskies pioneered the first Facebook page for any Dolmio market, created the world’s first interactive social sitcom that encourages Irish families to prioritise family meal time.
We brought the Dolmio Family from two-dimensional characters to life and engaged them with the Irish public. We created 26 million ‘earned’ impressions and established an emotional relevance with our audience, through 90% positive sentiment, by making Dolmio, both the family and the brand, synonymous with the idea of Family Togetherness through ‘Stand Up For Sitting Down’.
The kind of problems we’ve always solved are rapidly moving centre stage for Clients. So we’ve built a team of proven experts to solve them.
Jonathan founded Cybercom, which quickly became Ireland's largest and leading Digital Agency, winning over 30 Industry Gold Awards across Ireland, UK and Europe. It was awarded Digital Agency of the Year on 6 different occasions and Ireland's first ever Global Award at the MAA’s. In 2012, he built a new and highly skilled team to solve the kind of brand and business problems Clients face in the digital age and led the agency repositioning. A new agency team and offering deserved a new name and in 2013 In the Company of Huskies was born. Jonathan is a board member of The Marketing Institute in Ireland and a Lecturer of the MSc in Advertising at DIT.
Formerly a partner and creative director of Rothco. during his time heading up Rothco’s creative department, the agency grew to be one of Ireland’s biggest agencies. During that time he was creative director on some of Ireland’s biggest brands including AIB, Aviva, Liberty and O as well as launching the Aviva and Liberty brands in Ireland. Prior to that he was a senior creative at Irish international, responsible for among other the Donegal Catch campaign that won an ADFX Grand Prix and many other well known campaigns.
David's experience covers a wide range of industries and clients including Diageo (Guinness Western Europe and Carlsberg) Vodafone, Coca-Cola, Café Direct, William Grant & Sons, Liberty Insurance, Allied Irish Bank, Bord Bia and Fáilte Ireland. He was a key driver of Fáilte Ireland’s brand development of Ireland to key overseas markets of UK/US/France/Germany including the launch of the Wild Atlantic Way and the pending launch of the new identity for Dublin. He is one of Dublin’s foremost experts in content, search and Social Media.
Also formerly a partner and board director at Rothco, Jude began his career in O&M before spending 9 years at top 10 London agency WCRS where he shot tv campaigns around the world for BMW, Mini, Debenhams, Brylcreem, Orange and others. At Rothco he was creative director on Aer Lingus, Unilver, Opel, and large chunks of AIB. He launched the Aviva and Liberty brands in Ireland and most of the work AIB is currently running. He also created the Lyons Talk into Tea campaign and has made more than 200 TV ads.
Adrian started his career in software development working with Apple and Dell before transitioning into advertising and digital during a spell in Australia. There, he worked as a senior Digital Developer for Viocorp a video centric development agency for brands such as Sydney Opera House, Energy Australia, and Sportsmodel.tv. Moving back to Dublin, he then became Senior Developer for brands including then Cadbury, FBD Insurance, Meteor, Burger King, An Post and Bord Gais. Adrian’s skills include web & mobile app development.
During her career Sharon has worked for the top 2 communications networks in the world (WPP and Publicis Groupe) above and through the line. She has had the great fortune of partnering with iconic brands including Guinness, Topaz, An Post, Unilever, McCain and Croke Park. Prior to Huskies she was a key player and Group Account Director in Target McConnells. Today she is Huskies’ Client Services Director where she brings her expertise to bear across our portfolio of clients.
Having started his career in the localisation industry, Brian has amassed over 15 years experience with leading tech companies and ad agencies. The first 5 years were in digital agencies in New Zealand, before he returned home to X Communications, one of Ireland’s oldest and most successful web agencies. After three years managing the agency’s biggest accounts, he left to join DDFH&B as an Account Director, playing an instrumental role in Fáilte Ireland’s multi-award-winning ‘The Gathering’. Brian joined In the Company of Huskies in 2012.
Our services reflect the changing nature of our clients business, the contemporary structure of an ideal agency partner and the agile approach required to help you succeed in today's world.
Using a combination of strategic instinct, consumer data & cultural intelligence, alongside a passion for digital as the most innovative space for building brands and growing business, the Huskies planning team are the instigators and navigators of business and brand transformation.
Mixing heavyweight brand creative experience with a deep knowledge of digital, the Huskies creative team solve contemporary brand and business problems through ideas, innovation and creative thinking that only digital makes possible. We believe a creative solution only becomes a Huskies solution if it could succeed in a world without paid.
Social & Content
Drawn from backgrounds in journalism, film, design and PR, the Huskies social team are strategic and agile, listening and responding across multiple channels with creative content and conversations that influence every stage of the consumer purchasing journey, delivering at a scale that we’ve proven unlocks growth for brands.
Tech & Dev
Innovation is the key to transformation. Our tech and development team are involved in the creative process from the outset to infuse creative technology into every solution we develop. Deep digital skills and years of experience ensure we consistently deliver technical solutions to the highest industry standard, every time.
Search & Performance
With expertise in SEO, search content, PPC and paid social, the Huskies search and performance media team ensure your brand appears in the right place, at the right time, across the right channels. Your brands presence is always optimised and maximized to deliver the best possible ROI, everywhere it appears.
Data & Analytics
Our data & analytics team have proven that bridging the gap between data and knowledge is the key to transforming brands today. Whether it’s mining data to discover powerful cultural and consumer insights that unlock growth for your brand or optimizing campaign performance to maximize your ROI.
Using a combination of traditional and digital skillsets, our production team are dedicated to the successful, timely and cost-efficient delivery of all projects, no matter how technically detailed or logistically complex the project.
Experts in creative brand communications combined with deep digital experience, our Client Service team are listeners, problem solvers and doers. They are here to solve the contemporary business and brand challenges you face, to partner with you to achieve your objectives, to make the complex simple and to help you transform your brand and business.
We are a team of thinkers, writers, artists, brainboxes and business heads who believe in the power of change, innovation and creativity to transform the world.
Interested in partnering with a proven team that’s transforming brands in ways that only digital makes possible? Contact us, we’d be delighted to introduce you to the pack.
Chief Executive Officer
+353 (0)1 6681529
Client Services Director
+353 (0)1 6681529
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