Suitably rested after a lovely Christmas break, the Huskies team are excitedly looking forward to both giving up chocolate forever, and of course, digital developments in the year ahead! So excited in fact, we put our heads together at a recent all-agency workshop and came up with a special Huskies predictions list for 2015.
As an industry, we say we're people focused. But are we really? After years of seeing our role change from one of pusher to participant, 2014 needs to be the step change in truly understanding people for what they are. It needs to be the year we mature and recognise that it's the person, not the consumer, we're talking to.