There are still questions around retargeting (or ‘remarketing’ as Google have stamped it) and how to get the best out of it. With that in mind, we've decided to put this SlideShare together to showcase what a well thought-out retargeting strategy looks like, how you should approach the development of such and what it can achieve.
Perspective is a funny thing. Sometimes how you look at something can change what you see completely.
As you might have noticed, we recently rebranded, and during the process we learned quite a lot – there was a lot of introspection, reassessment and at times hair pulling too. Because at the heart of it, our relaunch was never just about a logo and website – it’s a complete shift in the way we think about things.
After a long and mildly difficult day’s work, I nipped out of the office and made for OFFSET 2014. Dark skies and sideways rain matched my mood – why? Wieden+Kennedy Amsterdamhad cancelled. This was disappointing for two reasons. Firstly, they are one of the agencies that inspire me most - creating consistently brilliant work year in and year out. Secondly I knew they were bound to come with an unsolvable problem (probably for Nike), that I would have to help them with, resulting in my being hailed as one of the great creatives of my age. Understandably I was devastated.
WHO SAYS NEVER WORK WITH CHILDREN AND ANIMALS? Advertising is all about insights. So for Valentine’s Day, two Huskies went to interview some kids.
Well Instagram and Twitter don’t seem to want to play together properly anymore. It’s like they’re being pushed to by their parents and they’ll play beside each other but not share their toys. This is a shame.