After a long and mildly difficult day’s work, I nipped out of the office and made for OFFSET 2014. Dark skies and sideways rain matched my mood – why? Wieden+Kennedy Amsterdamhad cancelled. This was disappointing for two reasons. Firstly, they are one of the agencies that inspire me most - creating consistently brilliant work year in and year out. Secondly I knew they were bound to come with an unsolvable problem (probably for Nike), that I would have to help them with, resulting in my being hailed as one of the great creatives of my age. Understandably I was devastated.