The following is a bitesize SEO lesson, written by Huskies Search Specialist Aleesha Tully, which is focused around onsite SEO. It’s based on our experience with Google’s new algorithms, and is just long enough to be easily digestible. Enjoy!
(Safeguarding your link building in 2013 – Part 3 of 3)
I’d like to start by thanking you for linking into my website, www.example.com. Unfortunately, we recently received a warning in our Google Webmaster Tools account regarding unnatural link building. We also noticed that our site has gone down in the rankings, which means we probably have a penalty.
As an industry, we say we're people focused. But are we really? After years of seeing our role change from one of pusher to participant, 2014 needs to be the step change in truly understanding people for what they are. It needs to be the year we mature and recognise that it's the person, not the consumer, we're talking to.
If you’re an SEO in 2013, then you’re probably recovering from what was a pretty tough 2012.
The dangers of “Exact Match” anchor text links!
If you run a website with several categories and have been link building into each of them over the last few years you may have experienced a severe drop in rankings for specific key phrases. Some categories will continue to perform well, while others will have inexplicitly sunk into the depths of the search results.
Back in January of this year, technology opinion-leader Tim O’ Reilly, commented in his interview with the Washington Post that Google was “losing some kind of war with spammers”. It was a message that resonated loudly and clearly with a search engine that was beginning to face widespread criticism on their search quality, and whose loyal searchers were even beginning to voice their dissatisfaction at the time on high-profile search blogs like the blog of Google’s Head of Webspam Matt Cutts.