The eCommerce Avant-Garde

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Using Google Image Search to Build Links (Without Spamming!)

If you’re an SEO in 2013, then you’re probably recovering from what was a pretty tough 2012.
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Link Profile Cleaning

Preparing to remove low quality "Exact Match" anchor text links! (Safeguarding your link building in 2013 – Part 2)

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Penguin 2.0 Update is Live: Survival Tips & Link Profile Cleaning

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Identifying and Removing/ Changing Spam Links

(Safeguarding your link building in 2013 – Part 3 of 3)
I’d like to start by thanking you for linking into my website, www.example.com. Unfortunately, we recently received a warning in our Google Webmaster Tools account regarding unnatural link building. We also noticed that our site has gone down in the rankings, which means we probably have a penalty.
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Some Anchors Sink Ships

The dangers of “Exact Match” anchor text links!
If you run a website with several categories and have been link building into each of them over the last few years you may have experienced a severe drop in rankings for specific key phrases. Some categories will continue to perform well, while others will have inexplicitly sunk into the depths of the search results.
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