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Huskies become the first Irish agency to join SoDA (Society of Digital Agencies)

It’s official! Today we are delighted to announce that In the Company of Huskies has officially joined the Society of Digital Agencies (SoDA), the prestigious network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. In doing so, Huskies become the first Irish agency to be accepted into the elite organisation.

Now in its 9th year, SoDA continues to strengthen its considerable grasp on an evolving digital landscape alongside partners including Adobe, Microsoft and Lenovo. Having started with a base of 13 founding companies in 2006, the organisation has grown to almost 100 hand-picked member companies in 35 countries with nearly 300 offices spread across six continents. The annual SoDA Report, a comprehensive analysis of digital marketing and its many evolving forms, is currently the most widely-read trends report in the world. 

In welcoming Huskies on board, SoDA Executive Director Chris Buettner highlighted the agency’s prowess in developing innovative digital solutions for their clients.

“We are thrilled that In the Company of Huskies made it successfully through the organisation’s rigorous member selection process and we are proud to welcome the company into the prestigious ranks of SoDA membership as our first member company in Ireland,” said Buettner. “As we work to further diversify the SoDA membership – not only from a geographic perspective but also in terms of niche areas of specialisation – I have no doubt whatsoever that Huskies will be a strong contributor to SoDA.

“Their experience running the most prestigious digital agency in Ireland will allow them to add a unique POV to the dialogue taking place within the organisation – both within Europe and globally. Huskies’ entry is a clear testament to the tremendous quality of the company's work, the thought leadership of the Huskies executive management team and the uniqueness of the company's offering. We're thrilled to have them on board!”

It’s truly an honour to have been invited by this extremely selective group to be the first Irish agency member. What’s exciting for us is that we are now plugged into a global network of industry professionals that we can collaborate and work with. From an Irish perspective it’s an opportunity to showcase to our global peers some of the innovative and effective work we have been doing for our clients. From transforming the idea of what destination marketing should be by developing Falite Ireland's digital strategy to designing and building interactive digital interfaces for consumers to engage with at the Guinness Storehouse. 2016 will see continued investment in digital marketing technologies from both the global and Irish perspective. Membership of SoDA for us will ensure that we are part of the wave of independent global agencies contributing the kind of work that will help clients navigate the complexity of digital and provide them with innovative and creative solutions that will help then engage with their consumers.