Wild Atlantic Way

Fáilte Ireland

Project Scope

Production, Strategy, Technology & Development, Client Services

 

Tourism numbers in Ireland are on the up. According to the Central Statistics Office, there was a 10 per cent increase in overseas visitors for the first seven months of 2014. Many are citing the Wild Atlantic Way as playing a part in this increase.

The Brief

The Wild Atlantic Way stretches over 2,500km and is the longest defined coastal driving route in the world. It’s positioned as a new visitor experience on Ireland’s west coast.

As the digital strategic partner to Fáilte Ireland, Huskies is tasked with the on-going digital communications for the Wild Atlantic Way.  It’s a unique proposition and one we’re excited to be involved in.

We were entrusted to create an official home for the Wild Atlantic Way, something that was not only useful during your journey along the Wild Atlantic way, but also useful during the pre and post visit phases of the journey. 

 
 

Our Response

We designed, developed and launched the official iPhone App and Android App, aiming both at domestic and international markets. The app includes information on 15 Signature Points and 160 further tips on Discovery Points along the Wild Atlantic Way with route, with original video and photography. 

The app addresses two potential data barriers for visitors to Wild Atlantic Way: accessibility and cost. Situated on the very edge of Europe, we needed to ensure that visitors could use the app even in the most remote locations without burdening them with expensive roaming costs.

We created a utility app rich with up-to-date information that is also usable in an offline capacity.

Working with Fáilte Ireland’s extensive database of businesses, events and geographic areas of interest in the country, we set to work.

The OutcomE 

The Wild Atlantic Way app automatically syncs up with Fáilte Ireland’s web services when you connect to Wi-Fi, downloading the most up-to-date and relevant information. This is then stored on the device for offline use.

Also within the app is a set of Hidden Gems – a select list of secret places along the route recommended by locals. If you’re out on Wild Atlantic Way, alert notifications will let you know when you’re near a Hidden Gem, so you stop and enjoy a view or activity.

To support the app and to host blog content, we also developed WildAtlanticWay.com, where there’ll be new Wild Atlantic Way stories coming soon.

Both iOS and Android versions of the app are native applications and suitable for all devices iOS7+ and Android 4.0+ and are available for free on the Apple App Store and Google Play.

In short, we set out to create an app that was easy to use, informative, accessible and useful offline and most importantly, highlighted everything along the Wild Atlantic Way. And that’s exactly what we did.

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